{"id":1718,"date":"2025-10-30T11:58:27","date_gmt":"2025-10-30T15:58:27","guid":{"rendered":"https:\/\/sescro.com.br\/blog\/?p=1718"},"modified":"2025-10-30T11:58:30","modified_gmt":"2025-10-30T15:58:30","slug":"turismo-de-experiencia-expedicao-cunia-posiciona-rondonia-como-destino-inedito-na-amazonia","status":"publish","type":"post","link":"https:\/\/sescro.com.br\/blog\/turismo-de-experiencia-expedicao-cunia-posiciona-rondonia-como-destino-inedito-na-amazonia\/","title":{"rendered":"Turismo de Experi\u00eancia: Expedi\u00e7\u00e3o Cuni\u00e3 Posiciona Rond\u00f4nia como Destino In\u00e9dito na Amaz\u00f4nia"},"content":{"rendered":"\n<div class=\"wp-block-uagb-info-box uagb-block-c5ae7ace uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\"><strong>Turismo de Experi\u00eancia: Expedi\u00e7\u00e3o Cuni\u00e3 Posiciona Rond\u00f4nia como Destino In\u00e9dito na Amaz\u00f4nia<\/strong><\/h3><\/div><p class=\"uagb-ifb-desc\"><em>A\u00e7\u00e3o estrat\u00e9gica da Fecom\u00e9rcio valoriza comunidades da RESEX Cuni\u00e3 para um turismo sustent\u00e1vel e de experi\u00eancia<\/em><br><br>O Sistema Fecom\u00e9rcio Rond\u00f4nia\/Sesc\/Senac, Sebrae e ICMBio, realizaram a Expedi\u00e7\u00e3o Cuni\u00e3, uma imers\u00e3o estrat\u00e9gica para impulsionar o turismo de experi\u00eancia e valorizar as comunidades da Amaz\u00f4nia. A iniciativa foca no potencial da Reserva Extrativista (RESEX) do Lago do Cuni\u00e3, um destino singular not\u00e1vel por sua biodiversidade, que inclui uma popula\u00e7\u00e3o estimada em 36 mil jacar\u00e9s.<br>\u00a0<br>A expedi\u00e7\u00e3o levou empreendedores para vivenciar em primeira m\u00e3o o turismo de base comunit\u00e1ria que est\u00e1 sendo estruturado na \u00e1rea. Os participantes tiveram contato com a focagem noturna, a gastronomia ribeirinha, o artesanato e as pr\u00e1ticas sustent\u00e1veis, como o manejo da castanha e do a\u00e7a\u00ed \u2013 atividades que transformam a preserva\u00e7\u00e3o em gera\u00e7\u00e3o de renda.<br>\u00a0<br>O projeto integra um esfor\u00e7o cont\u00ednuo de estrutura\u00e7\u00e3o do destino, que inclui o <strong>lan\u00e7amento da Rota Tur\u00edstica Resex Lago do Cuni\u00e3<\/strong>, idealizada pelo Sebrae, ICMBio e Associa\u00e7\u00e3o Resex Lago do Cuni\u00e3, em parceria com a <strong>Semtel<\/strong>, <strong>Fecom\u00e9rcio-RO<\/strong> e <strong>Unir<\/strong>. A proposta posiciona a Reserva como um <strong>novo e promissor destino de turismo de base comunit\u00e1ria (TBC)<\/strong>.<br>\u00a0<br>iniciativa une conserva\u00e7\u00e3o ambiental, valoriza\u00e7\u00e3o da cultura tradicional e desenvolvimento socioecon\u00f4mico, com a expectativa de consolidar o Lago do Cuni\u00e3 como um dos destinos mais aut\u00eanticos e sustent\u00e1veis da Amaz\u00f4nia brasileira.<br>\u00a0<br>Raniery Ara\u00fajo Co\u00ealho, presidente do Sistema Fecom\u00e9rcio\/Sesc\/Senac\/Instituto Fecom\u00e9rcio-RO e vice-presidente da CNC, resumiu a vis\u00e3o estrat\u00e9gica por tr\u00e1s da a\u00e7\u00e3o:<br>\u00a0<br>&#8220;O Lago do Cuni\u00e3 \u00e9 o novo cart\u00e3o-postal do nosso estado, abrindo as portas para um turismo de experi\u00eancia in\u00e9dito na Amaz\u00f4nia. Com esta imers\u00e3o, o Sistema Fecom\u00e9rcio e parceiros garantem que o setor de Turismo de Rond\u00f4nia esteja preparado para receber o visitante com excel\u00eancia, seguran\u00e7a e a autenticidade da Amaz\u00f4nia profunda, em sinergia com o Conetur e o projeto Vai Turismo.&#8221;<br>\u00a0<br>A <strong>Expedi\u00e7\u00e3o Cuni\u00e3<\/strong> refor\u00e7a o papel do Sistema Fecom\u00e9rcio no fomento ao <strong>turismo sustent\u00e1vel<\/strong>, alinhando o desenvolvimento econ\u00f3mico de Rond\u00f4nia \u00e0s diretrizes do <strong>Conselho Nacional de Turismo (Conetur)<\/strong> e ao projeto nacional <strong>Vai Turismo<\/strong>, que promovem um setor <strong>inovador, respons\u00e1vel e integrado<\/strong>.<br><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-a9ab7570 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" 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role=\"img\"\/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":1719,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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